Lowe’s Halloween Hit ’Party Skeleton’ Drives Stock Gains
Lowe’s Companies (NYSE:LOW) shares climbed 1.5% Tuesday morning as its 'Party Skeleton' Halloween decoration emerged as a surprise seasonal winner. The three-foot animatronic figure, designed by merchandising employee Amanual Coleman, features glowing eyes and articulated ribs that have captured consumer attention.
Coleman’s creation outperformed 70 competing designs in Lowe’s internal review process, with executives praising its balance of whimsy and Halloween spirit. The decoration’s commercial success comes as home improvement retailers increasingly leverage seasonal merchandise to drive foot traffic and secondary purchases.
While Home Depot’s 'Skelly' remains the category’s flagship product, Lowe’s demonstrates competitive innovation in holiday merchandising. The Party Skeleton’s viral appeal underscores how niche products can MOVE markets—even for Fortune 50 retailers.
